Total Clarity: your whole business in one view
Finance, sales, marketing, customers, people and even your vehicles in one place, with the few things that need you flagged in plain English. Built on a finance function we run, so you can trust what you see.
Explore a business like yours
Choose a sector. Tap anything under “Needs attention” to see what it means and what we’d do about it.
Ask about your business.
Quick answers from your own figures. The bigger questions come to your Finance Director.
Real-time management reporting. And much more.
Total Clarity replaces the monthly management accounts that arrive weeks late. We keep it accurate behind the scenes, so the answers are there whenever you look.
- Gross and net margin, by product, job or customer
- Break-even, per month and per day
- Budget against actual
- Projected year-end profit
- Projected corporation tax
- VAT exposure, before the return is due
- Director’s loan account status
- Cash, debtors, creditors and the low points coming
- Stock value and stock days
- Debtor days
- Wages as a share of sales
- Gross profit per employee
- Customer concentration
- Pipeline and work in progress
- Marketing return, from ad spend to profit
Designed to be understood in under a minute
The few things that need you
Three to five plain-English observations with the money attached and a next step. Not a wall of charts.
A full marketing area
Ad spend, website, email and social alongside sales and profit, so you see which marketing actually pays.
Ask about your business
Quick answers from your own figures, with source and date. Bigger questions are handed straight to your Finance Director.
Priorities that get done
A few agreed priorities with a baseline, a target and a review date, tracked every month.
What has changed
Open it and see what moved since your last visit, rather than a dashboard you have already seen.
Everything one click away, 24/7
Every invoice, receipt, payslip and important document, shared with us and stored securely. Paperless since 2002.
Your whole business, not just the accounts
Total Clarity has a full marketing area alongside the finance. It brings in your advertising, website, email, e-commerce, CRM and even your vehicles, so you can follow a pound of ad spend all the way to profit and cash.
See which marketing actually makes money
Most owners can see clicks or sales. Few can see both, and fewer still can see the profit and cash at the end. Total Clarity connects the story.
- Ad spendMeta Ads · Google Ads
- Website visitsGA4
- EnquiriesForms · email · calls
- PipelineYour CRM
- SalesWooCommerce · invoices
- Gross profitQuickBooks · Xero
- CashBank feeds
Return on ad spend, cost per enquiry, conversion and contribution after advertising, in one place and in plain English.
Want someone to act on it?
Our specialist marketing partner can analyse the marketing side of your Total Clarity and, if you want, be engaged to improve performance: ads, website, email and social, measured against profit rather than clicks.
If you can imagine it, we can build it
Through our technology partner we design and build bespoke AI-powered platforms that plug straight into Total Clarity.
Field service software
Jobs, engineers, timesheets and materials, flowing straight into your numbers.
Booking systems
Online booking, scheduling and payments that update sales and cash automatically.
Marketing systems
Lead capture, nurturing and reporting connected to your CRM and your profit.
Websites
Fast, modern websites built to win customers and feed your data.
Choose how closely your Finance Director works with you
Total Clarity comes with two of our packages. Both include your complete finance function, run by our team, so every number on your dashboard is one we have prepared and checked.
Your whole business, live
See what is happening now, and what needs your attention.
Your Finance Director
Euan alongside you every month, working on profit, cash and value.
Already have an in-house finance team? We check and fix their numbers every month, then run Total Clarity on top. Every fee is bespoke and fixed each month, and we will show you which package fits when you come and see us.
Every number tells you how far to trust it.
“Real time” profit is often a myth. Wages post at month end and adjustments change the picture. Total Clarity tells the truth about every figure.
Honest about every number.
Live where it can be. Estimated where it has to be. Closed once we’ve checked it.
Every document. Every figure. 24/7.
Every client has the Total Accounting app: share information with us and keep every important document in one secure place, so you can reach everything in your business finances at any time. No filing cabinets, no shoeboxes. We have been fully paperless since 2002.
Could you take a month off?
A business that’s easier to understand is easier to run, and easier to leave in capable hands. One of our clients, a marine services director, took two weeks away without phoning the office once.
Questions owners ask
Can I buy Total Clarity on its own?
No. Total Clarity is built on the finance function we run, which is why you can trust it. It is included in our Clarity and Growth packages. If you have your own finance team, we check and fix their numbers every month and run Total Clarity on top.
Which systems does it connect to?
QuickBooks and Xero, plus your CRM, Klaviyo, WooCommerce, Meta Ads, Google Ads, Google Analytics 4, your social channels and vehicle or asset trackers. If your software has an API or an MCP server, we can connect it.
Is it real time?
Sales are live and purchases are a few days behind. We reconcile the bank weekly and close every month properly. Anything estimated before month end is clearly labelled, so you always know how far to trust a figure.
Can my team see it?
You decide. Owner-only financial information is kept separate from anything you share with your team.
Not sure what’s really holding the business back?
Sit down with our directors for an hour. Most owners leave knowing exactly what to fix first.